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Health care quality: The new marketing challenge

 

作者: Carl Nelson,   Arnold Goldstein,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 2  

页码: 87-95

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

More and more buyers of health care are evaluating the quality of care as well as the cost. To stay competitive, providers must now learn how to sell quality.

 

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