The aim of the present study was to describe attitudes towards financing of dental care and to investigate the importance of different background factors for these attitudes. A questionnaire was sent to a random sample of 3000 persons aged 45–69 years, living inörebo County, Sweden, with 79.4% response. In the questionnaire the respondents indicated their agreement with four statements on issues concerning financing of dental care, using visual analogue scales. After the answers had been dichotomized, 45% agreed that‘all dental care should be free of charge’, 32% agreed that‘all dental care should be provided by the county’, 46% agreed that‘it is more important to use resources on heart transplants than on dental care’, and 43% agreed that‘no public reimbursement should be given to cosmetic dental care’. The attitudes were associated with the following background factors: gender, age, marital status, place of residence, education, socioeconomic status, dental care system, dentist of choice, time since last dentist contact, and attitudes toward dental appearance and dental function. Different background factors were associated with each of the four different attitudes, and only educational level seemed to covary with all four attitudes. It is concluded that attitudes towards financing of dental care varied considerably within this population and that the different attitudes could be related to different background factors.