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Parental Mediation of Television Advertising Effects

 

作者: Thomas S. Robertson,  

 

期刊: Journal of Communication  （WILEY Available online 1979）
卷期: Volume 29, issue 1  

页码: 12-25

 

ISSN:0021-9916

 

年代: 1979

 

DOI:10.1111/j.1460-2466.1979.tb01678.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

A comprehensive review of research finds evidence scattered and incomplete but suficient for some conclusions and suggestive of directions for further study.

 

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