Career counselors use occupational information to help clients make informed vocational decisions. They would therefore be likely to benefit from understanding how visual images contained in such materials depict the world of work. A review of the literature on career information, however, reveals a significant lack of study of the visual content of career information materials. By taking account of visual images contained in career information resources, counselors can help clients to more effectively explore imagined versus known attributes of potential career‐related environments. Several avenues for future research are explore