MarketingThe Creative Advantage
作者:
Maryann,
Crawford Mary,
期刊:
The Journal of Nursing Administration
(OVID Available online 1986)
卷期:
Volume 16,
issue 12
页码: 17-20
ISSN:0002-0443
年代: 1986
出版商: OVID
数据来源: OVID
摘要:
Success is celebrated best by sharing the process that led to its achievement. The marketing of nursing products at the 507-bed Akron General Medical Center is a success worth sharing with other nurse executives. The authors describe the marketing process that generated new sources of revenue to support staff education and clinical specialist services.
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