Subjective and Objective Criteria in Consumer Choice: An Examination of Retail Patronage Criteria
作者:
ELIZABETH C. HIRSCHMAN,
S. KRISHNAN,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1981)
卷期:
Volume 15,
issue 1
页码: 115-127
ISSN:0022-0078
年代: 1981
DOI:10.1111/j.1745-6606.1981.tb00695.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Traditionally consumer researchers and consumer educators have made a distinction between objective and subjective evaluative criteria for consumer choice. This paper examines the validity of this distinction using data on consumers evaluative criteria for department stores. The study found evidence that consumers use evaluative dimensions composed of both subjective and objective evaluative criteria, suggesting that both types of information are necessary for choosing among department stores.
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