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Music for advertising effect

 

作者: Sidney Hecker,  

 

期刊: Psychology&Marketing  （WILEY Available online 1984）
卷期: Volume 1, issue 3‐4  

页码: 3-8

 

ISSN:0742-6046

 

年代: 1984

 

DOI:10.1002/mar.4220010303

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

摘要:

AbstractMusic intensifies pictures and colors words. It enriches the key messages and stimulates the listener, and often adds a form of energy available through no other source. Music may well be the single most stimulating component of advertising, and neither the diagnosticians nor the testers are giving it sufficient attention or credit.

 

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