首页   按字顺浏览 期刊浏览 卷期浏览 Separating Market Efficiency from Profitability and its Implications for Planning
Separating Market Efficiency from Profitability and its Implications for Planning

 

作者: AthanassopoulosAntreas D.,   ThanassoulisEmmanuel,  

 

期刊: Journal of the Operational Research Society  （Taylor Available online 1995）
卷期: Volume 46, issue 1  

页码: 20-34

 

ISSN:0160-5682

 

年代: 1995

 

DOI:10.1057/jors.1995.3

 

出版商: Taylor&Francis

 

关键词: Data Envelopment Analysis;Market Efficiency;Profitability;Retailing

 

数据来源: Taylor

 

摘要:

AbstractThis paper discusses the practical usefulness of separating market efficiency from profitability when assessing the comparative performance of private sector organizational units. The market efficiency of a unit reflects its ability to attract custom. The paper shows how data envelopment analysis can be used to assess market efficiency and it illustrates the usefulness of this measure in managing the public houses of a brewery.

 

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