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Assessing international diversification of West German corporations

 

作者: Rolf Bühner,  

 

期刊: Strategic Management Journal  （WILEY Available online 1987）
卷期: Volume 8, issue 1  

页码: 25-37

 

ISSN:0143-2095

 

年代: 1987

 

DOI:10.1002/smj.4250080104

 

出版商: John Wiley&Sons, Ltd.

 

数据来源: WILEY

 

摘要:

AbstractWhile product diversity has primarily attracted strategic management scholars, this paper examines the performance of corporate international diversification from a market point of view. The results indicate that in a highly industrialized, but relatively small, West German market, companies going abroad create shareholder wealth.

 

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