This article demonstrates the use of the cascaded house of quality for professional and regulatory bodies. It discusses ways by which regulatory bodies can mitigate problems arising from information asymmetry between customers and product and service providers. Specifically, information asymmetry leads to problems, such as (1) potential conflicts between customers' and society's interests; (2) expectations gap; and (3) difficulty in evaluating the providers' process. The cascaded house of quality can be used by the regulatory bodies to (1) prioritize and communicate customers' and the society's preferences to providers; (2) communicate with customers to help reduce the expectations gap; and (3) establish rules and standards that provide process assurance. This is illustrated for the audit and pharmaceutics settings.