Informed choice by the parent/caregiver is the preferred and official policy for improving the quality of life for both the infant or toddler with disabilities and his or her family. Informed choice, while prescribed, is not described in Public Law or implementation guidelines. Therefore managers of early intervention programs must develop an effective and efficient method of generating public awareness about early intervention programs. The marketing approach provides such a technique. Individual steps of the marketing plan are discussed along with field practices from more than twenty Part H state early intervention programs to illustrate how the marketing approach can help achieve public awareness