AbstractThis essay examines the current state of International Business education worldwide and comments on evolving trends. The degree of internationalization of curricula at the undergraduate, postgraduate and doctoral levels is examined. In a world facing the contrary pulls of global consumerism versus the search for a local identity, what exactly should the manager learn about International Business in order to complete his or her education? The essay also examines alternative methods for organizing International Business studies at universities, as well as in the growing number of off‐site and certificate programs. It also ventures opinions on the value of an International Business major in the job market for graduating students, on whether the International Business label confers an advantage on faculty, or whether it confers a stigma, and on academic orthodoxies which have slowed the internationalization of business curricul