We look at the development of the first plumes that emerge from a convectively unstable boundary layer by modelling the process as the instability of a fluid with a time‐dependent mean density field. The fluid is semi‐infinite, rotating, dissipative ‐ characterized by the ratio of its viscosity to thermal diffusivity (Prandtl number Pr = ν/κ) ‐ and initially homogeneous. A constant destabilizing heat flux is applied at the boundary and the stability of the evolving density field is investigated both mathematically and in laboratory experiments.