We have observed 18 cw laser transitions in Ne‐Ag mixtures spanning the wavelength region from 408.6 to 585.2 nm. The upper laser levels of Ag II are judged to be pumped by a charge‐transfer reaction between a ground‐state neon ion and a ground‐state Ag I atom resulting in simultaneous ionization and excitation of the silver atom. Output characteristics of the Ag II laser transitions as a function of neon pressure and discharge current are presented. The two strongest transitions are 478.8 and 502.7 nm in the blue and green, respectively.