This paper outlines a program of coordinated “fish management”; compares our present work with such a program; and points out the need of a change in our basic policies to permit maximum efficiency in our efforts. The paper stresses the point that fish cultural activities, stream improvement work, research, etc., are carried on independently and with somewhat different objectives in view, and that we need a central planning and administering agency to keep all efforts directed toward the common goal – “good” sport fishing.