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Management styles and marketing strategies: An analysis of HMOs

 

作者: Jeffrey Conant,   Michael Mokwa,   Steven Wood,  

 

期刊: Health Care Management Review  （OVID Available online 1987）
卷期: Volume 12, issue 4  

页码: 65-75

 

ISSN:0361-6274

 

年代: 1987

 

出版商: OVID

 

数据来源: OVID

 

摘要:

The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.

 

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