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Marketing a New Product

 

作者: BeattieD. W.,  

 

期刊: Journal of the Operational Research Society  （Taylor Available online 1969）
卷期: Volume 20, issue 4  

页码: 429-435

 

ISSN:0160-5682

 

年代: 1969

 

DOI:10.1057/jors.1969.100

 

出版商: Taylor&Francis

 

数据来源: Taylor

 

摘要:

AbstractSome practical experiences in collaborating with a marketing department in deciding whether or not to test-market before launching a new product. The benefits derived from the use of elementary decision-tree theory are described.

 

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