In the interpretation of measured reflectance data it is important to consider those surface radiation effects which make a significant contribution to the overall irradiation pattern. A model was constructed for furrowed bare soil surfaces which includes the direct cross-radiation effect between the surface elements. According to the model computations performed the direct cross-radiation plays a significant role in the measured, reflected signal intensity. The computational method developed is suitable for including the direct cross-radiation effect in surface radiation models in the optical region.