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Discount strategies for one-time-only sales

 

作者: F.J. ARCELUS,   G. SRINIVASAN,  

 

期刊: IIE Transactions  (Taylor Available online 1995)
卷期: Volume 27, issue 5  

页码: 625-633

 

ISSN:0740-817X

 

年代: 1995

 

DOI:10.1080/07408179508936777

 

出版商: Taylor & Francis Group

 

数据来源: Taylor

 

摘要:

Inventory clearing sales, especially in the case of highly competitive, established products, are sometimes accompanied by temporary discounts in the purchase price, to encourage customers to place orders larger than usual. This paper presents a generalized model of this temporary price discount problem in which explicit recognition is given to widely used variations (i) in the length of the grace period within which prospective buyers may place the discounted order; (ii) in the size of the order needed to qualify for the discounts; and (iii) in the portion of the order eligible for the discount.

 

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