Comparative evaluation of international vs. national advertising strategies. Jacob Hornik, Assistant Professor, University of Illinois, Chicago. Abstract from Columbia Journal of World Business. Spring 1980, p. 36

 

作者:

 

期刊: The International Executive  （WILEY Available online 1981）
卷期: Volume 23, issue 1  

页码: 12-13

 

ISSN:0020-6652

 

年代: 1981

 

DOI:10.1002/tie.5060230108

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

 

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