Real Estate Investment Perception: A Multidimensional Analysis
作者:
Larry E. Wofford,
R. Keith Preddy,
期刊:
Real Estate Economics
(WILEY Available online 1978)
卷期:
Volume 6,
issue 1
页码: 22-36
ISSN:1080-8620
年代: 1978
DOI:10.1111/1540-6229.00166
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Investor perceptions are critical to the selection of investment media. It is the perceived level of those attributes the investor considers important that determines the similarity or dissimilarity of alternative investment media. This study investigates investment perception by developing a geometrical representation of the perceptual space of a subject group for alternative investment media using multidimensional scaling techniques. The dimensions most salient to differences in perception are then analyzed. A four dimensional configuration is considered the best. Risk and return are important, but not simple, dimensions. Risk requires two dimensions, corresponding to different concepts of risk, to be adequately explained. Return occupies only one dimension, but the concept incorporates both monetary and non‐monetary returns. Real estate is perceived as possessing high returns and moderate ris
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