The present paper proposes the emulsification of weathered crude oils in water as a competitive and cost effective method for reducing their viscosities. Weathered crude oil samples were collected from major Kuwaiti oil lakes. Emulsion preparation involved using, either a nonionic surfactant or alkali, as well as both alkali and fatty acid. The obtained emulsions were characterized by measuring the droplet size distribution of the dispersed phase using optical microscopy. Emulsion stability was also examined in terms of the system breakdown. The rheological properties were measured using a concentric cylinder rotary rheometer. The emulsion rheological behavior has been studied as a function of composition, temperature, and shear rate. A constitutive model was developed to characterize the pseudoplastic behavior of the crude oil and the emulsion systems. The model fitted well the experimental results with a correlation coefficient higher than 95%. Associated with the pseudoplastic behavior, viscoelastic behavior has been observed with emulsions and some oils at high shear rates.