International product positioning
作者:
Johny K. Johansson,
Hans B. Thorelli,
E. W. Kelley,
期刊:
The International Executive
(WILEY Available online 1986)
卷期:
Volume 28,
issue 1
页码: 12-13
ISSN:0020-6652
年代: 1986
DOI:10.1002/tie.5060280104
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
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