A quality approach to environmental communication
作者:
E. Bruce Harrison,
期刊:
Environmental Quality Management
(WILEY Available online 1992)
卷期:
Volume 1,
issue 3
页码: 225-231
ISSN:1088-1913
年代: 1992
DOI:10.1002/tqem.3310010304
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractToo often in the past, public relations professionals were consulted only when there was a problem—or a crisis—that needed explaining. The author provides a model for a process‐oriented approach to environmental communication that focuses on building and sustaining positive public relationships over time. The key is dialogue with critical publics as well as links with other important actors in the environmental drama that can help position you as part of the solution, not the pr
点击下载:
PDF
(441KB)
返 回