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An interactive strategic analysis framework

 

作者: Keith Weigelt,   Ian Macmillan,  

 

期刊: Strategic Management Journal  （WILEY Available online 1988）
卷期: Volume 9, issue S1  

页码: 27-40

 

ISSN:0143-2095

 

年代: 1988

 

DOI:10.1002/smj.4250090705

 

出版商: John Wiley&Sons, Ltd.

 

数据来源: WILEY

 

摘要:

AbstractA framework is presented that helps managers systematically evaluate strategic alternatives. We empirically illustrate how to use the framework, and show how changes in beliefs about environmental factors affect the payoffs of specified strategic alternatives.

 

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