Evaluation of a mass media campaign on smoking and pregnancy
作者:
PATRICK CAMPION,
LESLEY OWEN,
ANN MCNEILL,
CHRISTINE McGUIRE,
期刊:
Addiction
(WILEY Available online 1994)
卷期:
Volume 89,
issue 10
页码: 1245-1254
ISSN:0965-2140
年代: 1994
DOI:10.1111/j.1360-0443.1994.tb03303.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
AbstractTwo surveys were conducted among pregnant women throughout England, before (n = 625) and after (n = 607) a mass media campaign on smoking and pregnancy targeted at women aged 15–24 years, in the social grade C2DE. The majority of the post‐campaign sample recalled having seen at least one of the campaign's series of press advertisements. There was a significant increase among this sample in those considering smoking to be very dangerous to the unborn child, in those understanding the term passive smoking and in those considering passive smoking to be very dangerous. During the campaign there was a 14% increase in the number of calls to a cessation helpline from pregnant women. Over the campaign there were no significant changes in smoking prevalence and consumption among pregnant women or partners or in the numbers of partners offering suggestions to pregnant women about their smoking behavi
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