Outcomes research is‘really nothing more than defining value for the various customers within a marketplace’,according to Harold DeMonaco, Director of Pharmacy at Massachusetts General Hospital, US. The critical factor is to consider all perspectives since‘value is in the eye of the beholder’.These were the key points raised by Mr DeMonaco as he tackled the task of explaining outcomes research to delegates at Faulkner & Gray'sDrug Outcomes Conference[Florida, US; December 1994].