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Information and sensory overload. Information and sensory overload in psychology and marketing

 

作者: Naresh K. Malhotra,  

 

期刊: Psychology&Marketing  （WILEY Available online 1984）
卷期: Volume 1, issue 3‐4  

页码: 9-21

 

ISSN:0742-6046

 

年代: 1984

 

DOI:10.1002/mar.4220010304

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

摘要:

AbstractThis paper presents an overview of the research in sensory and information overload in psychology and marketing. Several implications of this research for public policy, managerial decision making and for the behavior of consumers are discussed.

 

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