Modelling the Process of Multiattribute Choice
作者:
OralMuhittin,
KettaniOssama,
期刊:
Journal of the Operational Research Society
(Taylor Available online 1989)
卷期:
Volume 40,
issue 3
页码: 281-291
ISSN:0160-5682
年代: 1989
DOI:10.1057/jors.1989.38
出版商: Taylor&Francis
关键词: decision;marketing;modelling;multi-objective;programming;utility
数据来源: Taylor
摘要:
AbstractIn most of the multiattribute utility models it is assumed that the analytical forms of partial and overall utility functions are known, and hence the problem becomes one of estimating the values of model parameters. This assumption is rather restrictive since one may not possess prior knowledge as to the analytical forms of such functions. The present paper is an attempt to eliminate some of the shortcomings of the existing models by proposing two new formulations of the multiattribute choice problem without a priori limitation to any strict form of partial utility function.
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