A survey of a random sample of 120 alcoholism counselors in Wisconsin was conducted to determine the effects of credentialing on the treatment process. Outcomes were frequently evaluated for recovering and nonrecovering counselors. Counselors with graduate degrees here less likely to be recovering, worked nearly exclusively in outpatient settings, spent a higher percentage of time doing individual counseling and were more likely to attribute the cause of alcoholism to learned behavior in addition to disease. Although theories and techniques revealed no observable significance, there are indications for future studies.