Forecasting donors and donations
作者:
Mark Britto,
Robert M. Oliver,
期刊:
Journal of Forecasting
(WILEY Available online 1986)
卷期:
Volume 5,
issue 1
页码: 39-55
ISSN:0277-6693
年代: 1986
DOI:10.1002/for.3980050105
出版商: John Wiley&Sons, Ltd.
关键词: Fund raising;Seasonal forecasting;Promotional campaigns
数据来源: WILEY
摘要:
AbstractThe authors propose and evaluate a statistical model to make forecasts of donors, gifts and cumulative private donations to an educational fund. Within‐season forecasts and confidence intervals are based on binomial counts of donors and a compound Poisson distribution for cumulative donations. Forecasts for the 1984‐1985 fiscal year are based on data obtained in the previous two years. The effects of different promotional campaigns are stud
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