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Improving Profitability with Quantity Discounts under Fixed Demand

 

作者: MeirJ. Rosenblatt,   HauL. Lee,  

 

期刊: IIE Transactions  (Taylor Available online 1985)
卷期: Volume 17, issue 4  

页码: 388-395

 

ISSN:0740-817X

 

年代: 1985

 

DOI:10.1080/07408178508975319

 

出版商: Taylor & Francis Group

 

数据来源: Taylor

 

摘要:

Quantity discount schedules have been studied, in the past, from the retailer's, and not the supplier's, point of view. These studies address the problem of determining the economic order quantities for the retailer, given a quantity discount schedule set by the supplier. In this paper, this problem is addressed from the supplier's point of view, assuming that the retailer always uses his optimal order quantity. It is shown that under certain circumstances, quantity discounts could be of benefit to the supplier (and obviously to the retailer), even when retailer's demand is insensitive to price changes. An algorithm is developed to determine the optimal pricing policy for a linear quantity discount schedule. Numerical examples are provided, and sufficient conditions when no quantity discount should be offered are derived.

 

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