Three types of liquid crystalline compound containing a 4-ring mesogenic core with a lateral alkoxy chain on one of the inner rings were synthesized, and their mesogenic properties studied. The 4-ring core of these compounds bears an electron-accepting nitro group at one end and an electron-donating alkylamino moiety at or near the other end. Therefore, they are highly coloured and have lambda max 473 nm. One of these three types of compound has a wide enantiotropic nematic range. Twelve homologous analogues in this series with different lengths for the terminal alkyl chain and the lateral alkoxy chain were synthesized and compared.