ELECTRIC charge has long been hypothesized to be the effective stimulus variable that determines loudness evoked by directly stimulating the auditory nerve. This ‘equal-charge, equal-loudness’ hypothesis predicts that stimulus amplitude and duration can be traded linearly to produce equal loudness. Loudness sensations from threshold to maximum loudness were measured systematically as a function of stimulus amplitude and duration in cochlear implant listeners. The measured data do not support the equal-charge, equal-loudness hypothesis: an increment in stimulus amplitude produces a significantly louder sensation than the same change in stimulus duration. Instead of the linear equal-charge model, a power-function model successfully predicts the measured data and should be used to encode loudness in electric hearing.