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Some implications of automaticity and arousal for the mass media

 

作者: Lewis Donohew,  

 

期刊: Science and Public Policy  （OUP Available online 1984）
卷期: Volume 11, issue 6  

页码: 388-390

 

ISSN:0302-3427

 

年代: 1984

 

DOI:10.1093/spp/11.6.388

 

出版商: Beech Tree Publishing

 

数据来源: OUP

 

摘要:

AbstractLewis Donohew explains how recent research has indicated that individual decisions about exposure to mass media content are probably not as considered as previously assumed.

 

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