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Use marketing to reduce malpractice costs in health care

 

作者: R Scott MacStravic,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 4  

页码: 51-56

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Marketing may have contributed to malpractice litigation by elevating public expectations. If all of the four basic functions of marketing—intelligence, strategy, operations, and communications— are applied well, then marketing may have a significant impact on malpractice risks and costs.

 

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