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The transformation of British Airways

 

作者: LordKing,  

 

期刊: Engineering Management Journal  （IET Available online 1991）
卷期: Volume 1, issue 1  

页码: 5-11

 

ISSN:0960-7919

 

年代: 1991

 

DOI:10.1049/em:19910005

 

出版商: IEE

 

数据来源: IET

 

摘要:

How was the loss-making and ailing airline of the early 1980s changed to the world's leading international carrier and one of the world's most profitable airlines?

 

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