This paper examines the factors influencing the probability and years of ownership of four technological products: microwaves, home computers, video cassette recorders (VCRs) and compact disc players. Family income increased the probability of ownership of microwaves and video cassette recorders and the length of ownership of microwaves. Males were more likely to own a computer than females and the probability and length of computer ownership increased with educational level. Innovation adapters as measured by an innovation index had owned microwaves and VCRs longer. The identification of the indicators of product adoption provides guidance for future acceptance of innovative products.