AbstractThis paper proposes an Average Recession/Recovery Model (ARRM). It discusses the reasons why such a model is needed and how it can be developed. Major utilities of the model are (1) it is an extremely simple way to display complex forecasts to management graphically, (2) it can be applied to a single time series–with monthly or quarterly data–and is applicable to a large proportion of time series, both macro and micro, (3) it is easy to calculate, to understand, to program and to communicate with it and (4) it employs widely accepted statistical and economic meth