AbstractThis article outlines are experience in building a freshman‐level course in agricultural economics employing computer graphics imaging. Lecture material is displayed with a computer connected to a large‐screen projector producing high‐resolution graphics. The complete course consists of approximately 1,200 computer‐generated text, chart, or graphics images. An evaluation of the new method was conducted. Results indicate that most students prefer lectures that employ computer graphics to those that use a chalkboard or an overhead projector. Evidence supports the hypothesis that students perform better on exams when the innovations described in this paper are adopted.