Japanese marketing in the post‐bubble era
作者:
Johny K. Johansson,
Masaaki Hirano,
期刊:
The International Executive
(WILEY Available online 1996)
卷期:
Volume 38,
issue 1
页码: 33-51
ISSN:0020-6652
年代: 1996
DOI:10.1002/tie.5060380106
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractThis article analyzes recent changes in marketing practices in Japan against the background of the recession and the high yen rate of the early 1990s. Based on direct observation, press reports, and interviews with experts, the study describes the changing situation in the Japanese market and shows how new opportunities for Western companies are opening up. The longer term implications of the home market changes for Japanese companies' competitiveness abroad are also discussed.
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