Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment into a competitive advantage
作者:
Bob Frause,
Julie A. Colehour,
期刊:
Environmental Quality Management
(WILEY Available online 1994)
卷期:
Volume 3,
issue 3
页码: 325-336
ISSN:1088-1913
年代: 1994
DOI:10.1002/tqem.3310030308
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractJust saying that you are doing something is not good enough, especially when it comes to the environment. You need to document your changes and progress. In this article, (reprinted, with permission, from The Environmental Marketing Imperative) we'll show you how you can establish a true and meaningful environmental commitment for your company. We'll also show you how to effectively use this commitment as the basis for strategic marketing and communications plans.
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