Market Research for Federal Contracting Officers: Key to Procurement Reform
作者:
John J. Mulhern,
期刊:
International Journal of Purchasing and Materials Management
(WILEY Available online 1991)
卷期:
Volume 27,
issue 1
页码: 23-26
ISSN:1055-6001
年代: 1991
DOI:10.1111/j.1745-493X.1991.tb00525.x
出版商: Wiley
数据来源: WILEY
摘要:
Federal contracting officers are required by law to perform market research. Studies and experience suggest that market research in the sense apparently intended by Congress is required for the success of acquisition reform; however, market research is not identified in the major commission reports on acquisition reform. Contracting officers lack both examples and a definition to guide them. This article draws upon both purchasing and marketing disciplines to construct a definition of market research that contracting officers should find useful.
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