ABSTRACTThe Schumpeterian model of entrepreneurial action has been deeply influential in the study of entrepreneurship. This article examines the response to this model of the Indian researcher Mathew Manimala, published inCreativity and Innovation Management, Volume 2, number 3 and links it to the ‘value chain’ concept advocated by Michael Porter. This provides a scheme for stimulating intrapreneurship (entrepreneurial activities within large corporations), which requires the loosening of traditional boundaries between professional departments, and an acceptance of multi‐function team proc