Summary.A two‐stage investigation of applicants' choices of university was undertaken, using group versions of tests based on Kelly's repertory grid technique. In the course of the first stage nine major constructs were elicited from 32 subjects, and these were used as provided constructs in a second stage test which was completed by 70 subjects. Data were also collected on the personal and educational backgrounds of these subjects, and analyses carried out to indicate possible relationships between the choices they expressed on their UCCA forms, their assessment of universities (both those they had chosen and some they had not) on the constructs, and the background data. It is concluded that these analyses provide important insights into the determinants of the choices which applicants make, and indicate that repertory grids may profitably be used on a group basis to investigate choice situations of this typ