Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business
作者:
LeeSang M.,
ShimJ. P.,
期刊:
Journal of the Operational Research Society
(Taylor Available online 1986)
卷期:
Volume 37,
issue 6
页码: 571-577
ISSN:0160-5682
年代: 1986
DOI:10.1057/jors.1986.99
出版商: Taylor&Francis
关键词: goal programming;microcomputer;small business
数据来源: Taylor
摘要:
AbstractThis paper presents an application of interactive goal programming on the microcomputer for small business. The illustrative application in this paper is based on real data obtained from a small business in Wisconsin, U.S.A. The microcomputer-based interactive system indicates that the goal programming approach enables the small-business manager/owner to test a variety of alternative strategies reflected by goal levels and priority structures.
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