Chromonic liquid crystalline phases are formed by a variety of drug and dye/water systems. In contrast to conventional lyotropic phases (where micelle formation underlies the mesogenic properties), in chromonic systems the molecules stack in columns. The different chromonic phases are different arrangements of these columns. We have examined the solution of ethidium bromide (EB) in the well-documented chromonic Intal/water system. EB is a widely used nucleic acid stain which changes colour when intercalated into DNA and which becomes fluorescent.