Reasons are adduced for suspecting that in a raw elastomer subjected to continuous shear there exist groups of molecules which are held together by entanglement or by thixotropic attachments and move and rotate essentially as elastic solid bodies. Such coherent molecular groups are called rheological units.If an elastomer in continuous shear consists essentially of closely‐packed rheological units, such units, rolling on each other, will transfer a rubber soluble dye across the shear planes as the ink rollers transfer ink in a printing press. This predicted phenomena has been observed with a Mooney viscometer fitted with a smooth rotor, the face of which is covered with a thin film of dried cement containing a dye in high concentration. From the velocity of the color front a rough value can be computed for the mean diameter of the rheological units. The diameters for a series of different elastomers lie in the range from 1 to 35 microns.