AbstractTheliterature of brainstroming procedures has been examined in order to obtain guidlines for managers in idea‐deficient situations. Various techniques and procedures have developed and are often incorporated into larger systems of managerial problem‐solving. There seem two main reasons for utilizing the processes. The first is as an aid to creativity. The second is as an effective means of amassing ideas. These underlying principles have not been satisfactorily validated in the literature, but use of the technique for the latter, variety generating purpose, may be easier to justify than use as a creativity spurring device. It is suggested that further research is needed into expectations of practitioners and clients of brainstorming sessi