Comparison of Mexican‐American and Anglo‐American Attitudes Toward Money
作者:
JOSÉ F. MEDINA,
JOEL SAEGERT,
ALICIA GRESHAM,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1996)
卷期:
Volume 30,
issue 1
页码: 124-145
ISSN:0022-0078
年代: 1996
DOI:10.1111/j.1745-6606.1996.tb00728.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This study compared attitudes toward money of Mexican‐ and Anglo‐American consumers. Based on the Hispanic/Mexican‐American literature, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer (1982). Mexican‐Americans were found to have lower scores on a Retention/Time dimension that reflects willingness to delay spending money to achieve gratification. Contrary to previous studies, Mexican‐Americans were found to have lower scores on a Quality dimension, calling into question an assumption found in much of the literature that Hispanic consumers prefer high prestige goods/services. Hypotheses pertaining to Power/Prestige and Distrust/Anxiety dimensions were also not confirmed suggesting further reservations about Hispanic consumer characterizations found in the consumer behavior l
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